Words redefined: this week's definition brought to you by JR

Rumination: Australia

brainstorm

this is what the creative process looks like.

skinny latte - check.

special marker pen of ideas - check.

hand poised to scribble down the ramblings of two maniacs - check.

this is the costa next door. we have also foraged for ideas in the museum of london, various greasy spoons, the royal exchange, the tate modern, borough market, the ye olde cheshire cheese, the cheese shop in leadenhall, and a little place we call 'yella' with a bright yellow awning out front.

if you have any interesting ideas as to where we can go for inspiration, drop us your suggestions.

Words redefined: this week's definition brought to you by Little H

Kiwi: What happens when you’ve forgotten to use the toilet in the pub before your journey home and you find yourself outside the locked front door of your flat frantically rummaging in your handbag

Words redefined: this week's definition brought to you by Gary

Decry: A German in tears

pop psychology proves important point about production department

A woman, while at the funeral of her own mother, met a guy whom she did not know. She thought this guy was amazing. She believed him to be her dream guy so much, that she fell in love with him right there, but never asked for his number and could not find him. A few days later she killed her sister.

Question: What is her motive for killing her sister?

Answer:
She was hoping the guy would appear at the funeral again. If you answered this correctly, you think like a psychopath. This was a test by a famous American Psychologist used to test if one has the same mentality as a killer.

Many arrested serial killers took part in the test and answered the question correctly.

The only person in PRC to come up with this response was Neil Carter. Which proves that he is not only mac obsessed, but also psychotic. Which is actually fine, because that probably helps a lot when you work in production.

We Heart Huddersfield

Text from Raph received during yesterday's monthly catchup:

'We're tucking in to bagels this very minute.' Spiritually linked with us, scoffing pain au chocolat on Gracechurch St.

She and Nath were on their way to Huddersfield to see our new client, the University of Huddersfield. By all accounts (and virtue of the fact they hired us) they loved the presentation by Raph and Beardy, and most of all, they loved that we loved them. So much love. Group hug!

(Actually, as everyone knows, I am opposed to touching colleagues so I'll just have a sip of that celebratory bubbly, thanks.)

We developed a house style for them that uses more emotive copy so fewer words work harder, there's more space for a lovely design and best of all, the style will save them money...



Never ones to stop at just Doing the Job though, we did them some creative styles too. It was one that we almost didn't present at all that caught their eye ~ the 'It's Grim Up North' campaign... well, if everybody thinks it, we might as well address it, right? The adverts face their demons -- negative assumptions about their region -- head on, and bury them with a beautiful image.

No, that is not New Zealand. That's West Yorkshire. Where Huddersfield is. The home of our brand new shiny higher education client.